Obama brings campaign to the Xbox 360
October 14th, 2008 |
U.S. presidential candidate Barack Obama is taking his campaign into virtual worlds. Advertisements promoting his campaign are now appearing in EA’s racing game, Burnout Paradise.
Gigaom was able to confirm that the ad was indeed an official purchase by Obama’s campaign.
EA wants to make it clear that they are not themselves endorsing Obama or any political campaign. The advertisements are bought and paid for by Obama’s campaign. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”
I think it’s a pretty good move for Obama. It shows him as a bit more of an unconventional thinker, and more up-to-date. I don’t think we would expect this use of technology from McCain. (I’m not in the U.S., so my thoughts here hardly matter. I will take this rare political post to remind my fellow Canadians to vote today, though!)
#1 Allan
October 14th, 2008 at 6:25 pm
What about all the gamers on the Wii and the Sony Playstation?
I’m not sure the gamers are going out to vote in droves.
#2 Colin Temple
October 14th, 2008 at 6:54 pm
I’m not sure about the Wii and PlayStation. Perhaps this was the only online game they could secure an ad in? After all, it would have to be a game where the ad wouldn’t be permenant.
Are you implying that gamers are politically apathetic? I, for one, am not.